Agency: Drum OMD
Client: Channel 4 // Warner Bros
Role: Copywriter
Expectations for The Lego Batman Movie were sky high. We knew it was funny, which helped, but how were we going to convince a wide variety of people from kids to teenagers to twenty-something superhero buffs that it was going to be even funnier than the first Lego Movie and worth their effort?
By letting Lego Batman be Lego Batman and barge his way through popular culture, that’s how. In a unique partnership with Channel 4 we gave him a job as its continuity announcer for a weekend, making 18 short films that got Batman talking about some of the most popular shows on TV while showcasing his hilarious need to always be the centre of attention.
