Agency: That Lot
Role: Creative Director
When our network cousins McCann came to us with a platform as great as ‘Small Business Power’ and a desire to activate on social media, we knew we had to jump on it. With a brief asking us to highlight the wonderful and varied young people using eBay to build a business, the result was ‘Bedroom CEOs’, a YouTube deep-dive into the personalities behind the businesses, with short-form, atomised, highly-engaging ad-content going out as paid.