To support Adobe’s ‘Everyone Can. Photoshop’ campaign, we were tasked with demonstrating to a new generation of creators that whilst Photoshop can seem intimidating, the tools are actually more intuitive than you might think.
Thus ‘Photoshop IRL’ was born, a YouTube and Instagram Reels content series showing popular influencers that Photoshop tools like the lasso, layers, and paint bucket tools are actually as straightforward (and often simpler) to use as their In Real Life (IRL) counterparts.
We supported the hero content with a diverse suite of paid assets across the Meta suite.