Agency: Sky Creative Agency
Client: Sky Atlantic
Role: Senior Creative / Social Lead
Benedict Cumberbatch in the role he was born to play. Across TV, social, digital and outdoor, we portrayed an aristocrat tormented by his past as he spirals into addiction and depression and then, hopefully, emerges a better man.
Sophisticated, adult, and surprisingly funny, Patrick is a man seemingly in control, but unable to prevent himself falling into absurd circumstances. Whilst the show had comedic elements, at it’s heart was a dark tragedy. We revealed two sides to him – ostensibly a suave playboy, but underneath lies a broken, out-of-control man haunted by his father’s memory.
