Agency: Sky Creative Agency
Client: Fox Channels
Role: Creative Lead / Copywriter
Capitalising on the media buzz surrounding the epic Joshua V. Klitschko fight airing on Sky last April, we ‘borrowed’ talent from from the sporting world to get the hype going for the real fight of the century – Walking Dead Hero Rick Grimes vs Season 8 baddie Negan.
Roping in news anchors, sports stars and pundits from across the Sky business (yes, even the darts), we cut an epic promo featuring stars such as Kirsty Gallagher and Chris Kamara, even grabbing the big man himself, Anthony Joshua, to get his opinion on who’ll be the last man standing.
The resulting social clip was viewed over 8 million times on Facebook alone with over 20k shares, and the Season 8 debut was Fox Network’s best performing series-return ever.
The campaign was also supplemented by two social videos promoting The Walking Dead’s imminent release as a Sky Box Set – featuring a rapper, a zombie and some extremely old people, earning a combined organic view count of 3 million.